Client: Mattel – Hot Wheels
Agency: Ryan Partnership Canada
Role: Creative Direction
To help celebrate the 40th birthday of Hot Wheels, we designed an extraordinary website filled with monthly challenges, twists and turns all while trying to capture a group of car thieves calling themselves the Hot Wheels 6. Monthly and weekly prizes were awarded to kids for 6 months while 1 lucky adult got to win the car of their choice. How cool is that?
Teaser Videos:
