Client: Starbrand Production and Spudniks
Agency:Diablito Design Group
Role: Creative Direction
In the world of potato chips there are tons of cookie cutter chips with no differentiation from one another. Every once in a while you try one that is completely different and make you an instant fan.
This is exactly what happened the first time my kids and I tried some while at the mall. Instant WOW! So, fast forward a few years to 2010. We begin working together in January and the first project is taking on their packaging with a completely new look! That’s a great start to 2010 if any!!!
In the short few months since our first project we have on all of their offline brand requirements (packaging, signage, point-of-sale, sales tools, trade materials, etc) in addition to some brand strategy. All of this leading to Diablito being named as their Agency of Record for all creative and strategy in April 2010.
