Client: Draft FCB and OLG
Role: Creative Direction
Ontario Instant Millions wanted to really make an impact online.
OLG wanted to draw attention to the Ontario Instant Million scratch and win brand. They challenged us to WOW users attention so they too could feel the intensity. We worked with Draft on a series of intensity-driven rich-media banners that included fire balls, flying money and ear-rattling explosions.
What’s more intense than fire and explosions???
