Client: Rethink Brest Cancer
Agency: Diablito Design Group
Role: Creative Direction
Site: Visit Site

Boobyball is known for being one of Toronto’s favourite charitable events for raising awareness to breast cancer. So, when Rethink Breast Cancer approached up to be their creative agency we jumped at the great opportunity to partner with such a great organization.

With this year’s event being Studio 54 inspired we worked with Rethink to create a cool campaign with elements including logo treatment, eblast campaign and website with more to come.

Take a look and check it out. It’s going to be an incredible event and we’re proud to be part of it.

Client: TELUS
Agency: Taxi
Role: Creative Direction

TELUS recently launched a free mobile app for all the CFL fans out there.
We were asked to come up with a complete campaign including the new TELUS dolphin in web banners, print, billboard and a closed-captioning spot for TSN. CFL anyone?

Watch the TV Spot

Everyone loves boobs. I know I do. So what better way to help save boobs than by helping out one the most amazing organizations Rethink Breast Cancer with their infamous Boobyball event?

When Rethink approached us in June to be their official creative partner we knew we had a great opportunity and responsibility to help bring awareness to the fight against breast cancer while partnering up with other amazing talents all coming together for a common goal.

Boobyball is known for being one of Toronto’s favourite charitable events and we are proud to be partnering up with Rethink to do whatever we can.

To find out more about Rethink Breast Cancer to see what you can do please visit their website.

Client: Draft FCB and OLG
Role: Creative Direction

Ontario Instant Millions wanted to really make an impact online.

OLG wanted to draw attention to the Ontario Instant Million scratch and win brand. They challenged us to WOW users attention so they too could feel the intensity. We worked with Draft on a series of intensity-driven rich-media banners that included fire balls, flying money and ear-rattling explosions.

What’s more intense than fire and explosions???

Client: Draft FCB and S.C. Johnson Canada
Role: Creative Direction
Site: Visit Site

With the beginning summer, and the launch of the Shrek 3 movie, S.C. Johnson teamed up with Skrek for a summer fun promotion to help ward off all the mosquitos!

We worked with the team at Draft to create a Shrek-inspired promotional microsite giving users the chance to win a trip for 4 to L.A. to tour the birthplace of Shrek.

Client: Starbrand Production and Dippin’ Dots
Agency:Diablito Design Group
Role: Creative Direction

The Dippin’ Dots brand is known for their amazing futuristic ice cream. Everywhere you go you see kids begging for it and curious parents being drawn to it.

When Dippin’ Dots approached Diablito to help with their Canadian branding efforts and signage we were very excited. First off it’s a fun brand. Second, ICE CREAM!!!!!!

In addition to the amazing ice cream, we have been working with Starbrand to create visually stunning signage and printed materials found at all of their kiosk locations as well as some great projects in the works. Stay tuned!!!

Client: Starbrand Production and Spudniks
Agency:Diablito Design Group
Role: Creative Direction

In the world of potato chips there are tons of cookie cutter chips with no differentiation from one another. Every once in a while you try one that is completely different and make you an instant fan.

This is exactly what happened the first time my kids and I tried some while at the mall. Instant WOW! So, fast forward a few years to 2010. We begin working together in January and the first project is taking on their packaging with a completely new look! That’s a great start to 2010 if any!!!

In the short few months since our first project we have on all of their offline brand requirements (packaging, signage, point-of-sale, sales tools, trade materials, etc) in addition to some brand strategy. All of this leading to Diablito being named as their Agency of Record for all creative and strategy in April 2010.

Client: Draft FCB and Milk-Bone Canada
Role: Creative Direction

We recently started doing work with Draft FCB and one of the projects they asked for some help on was refreshing the Milk-Bone Canada website.

We worked together to create a great looking site any dog, or even dog owner, would be happy to come to for all the newest Milk-Bone product info and promotions.

Client: The Canadian Cardiovascular Research Network
Agency: Diablito Design Group
Role: Creative Direction & Development

The Canadian Cardiovascular Research Network is a not-for-profit academic research organization that aims to foster basic, translational, clinical and population level research efforts, and generate new knowledge to improve cardiovascular care in Canada. (that was a mouthful)

CCRN came to Diablito with a big need. They had a website that refused to grow with them and just wasn’t getting the wow factor they were looking for. We worked together to create a dynamic site that both looks great but more importantly will be able to grow with their future needs.

With the beginning of the new year we were anticipating some pretty great things at Diablito. Who knew, just a few days in, we’d be announcing an amazing new addition – Spudniks Potato Chips!!!

Whether you’ve seen them at the mall, or picked up a bag from your local grocery store, you know there’s something very different about Spudnik’s chips — It’s called QUALITY!!!

Spudnik’s has given us the opportunity to demonstrate our design muscle by redesigning their packaging line, point-of-sale and all design moving forward – WOW!

We are proud to welcome Spudniks to the Diablito family and we look forward to a long and tasty future together. Mmmmmmmm chips.